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One of the most unique aspects of the CEO experience is that students start their own individual business while in the class! It can be stressful, but the entrepreneurs they meet ...

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Damon Kocina, owner of Strategic Graphics, met with the class and gave insight from his 25 years in marketing. Topics included: understanding your customer, BATNA, defining product ...

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Lee Schlosser, owner of AutoWorks Collision Center in Rockford hosted the class and talked about work of mouth marketing, BNI membership, labor rates, return on investment and defining ...

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Pugs Hayes grew up watching his Grandma run a restaurant and applies many of those lessons to his business, Hayes Public House. He discussed the importance of mentors, learning to ...