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Kayla Schultz is still in her first year of her eBusiness, Curated by Kayla, but she had plenty to share with the students. Kayla discussed her target market, how she is reaching out to them, her competitive advantage, inventory management and market research. Her advice to students was to start now, get comfortable selling and to figure out how you learn best (school, books, podcasts, etc.). Each CEO class conducts an event or starts a business as a group. The class is currently doing market research to determine the biggest need in the marketplace. Stay tuned to hear about their future plans.

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