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Steve Geurts discussed Von Ruden's "low volume, high mix" niche in the marketplace and explained how their production equipment has evolved over the years. Student take-aways included diversity of product line, return on investment and the importance of repeat customers. CEO students are teaming up with Wright Tech's Horticulture Careers class to grow and sell poinsettias for the holidays. Students decided on their target market, completed a competitive analysis and devised a marketing goal/strategy as part of this activity. Contact Gavin.Adams@WrightTech.org to order.

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