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Week 34

Week 34

Meg Dimercurio; Modern Roots
Cheree Hoese; Commercial Realty Solutions
Thank You Pic

Meg Dimercurio was working for Microsoft with no intention of starting a business until she had a baby with a skin sensitivity and couldn’t find the product she was looking for. She started selling soap at farmer’s markets six years ago and found that that was a great focus group – they were able to give her feedback every week. She now has stores in Buffalo, Stillwater and Wayzata. She advised students to start small, talk confidently about their products and always have knowledge of their inventory.

Wayne Elam and Cheree Hoese didn’t plan to start a commercial realty business, but when they lost their jobs due to the recession nine years ago, they knew it was time. Wayne stated, “I always knew I should be self-employed, but I had a fear of missing my monthly paycheck.” Student take-aways included commission based sales, conditional use permits, triple net leases and effective sales (listen and then follow through). Students were also able to tour an empty retail space to understand the lease process and get an idea of cost per square foot in the area.

The Wright Tech CEO students would like to thank everyone who helped make this experience possible. As one student stated, “Many statements and tips from business owners will be brought with me into my future.”


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    The manner in which the CEO program is funded is critical to its success and sustainability. All funds raised are used exclusively for the Wright Tech CEO program. To participate, a 3-year $1000 per year commitment is required. Business Partner Investors commitments of time and energy are also critical to the program's success. Contributions may be tax deductible, as our organization is a 501(c)(3) not for profit organization.

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