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Week 33

Week 33

Steve Guerts; VonRuden Manufacturing
Mandy and Paul Elsenpeter; Elsenpeter Auctions1
Jeff Zierdt; Lupulin Brewing
Sarah Barthel; Sherburne State Bank2
Patrick Baumgard; Citizens State Bank

Steve Guerts, the production manager at VonRuden Manufacturing, talked with students about the history of VonRuden since coming to Buffalo in 1989 as the first business in the industrial park. Steve discussed how marketing tactics have changed over the last 20 years, the capital investment needed in the machining industry and how they cross-train employees as an employee retention strategy. Steve also led a discussion about the differences between employees in their 40s and employees in their 20s and their different desires in the workplace environment.

Mandy and Paul Elsenpeter quit their jobs years ago and went to auction school because they wanted to work for themselves. Over the years they’ve learned the psychology of an auction, zoning and licensing issues that can arise and how to deal with collections. They encouraged students to understand their competition and write their goals out and read them every night.

Jeff Zierdt has a background in chemical engineering and runs Lupulin Brewing as a manufacturing facility. Jeff discussed with students the initial steps of starting the business, including their desired site selection along a major corridor in the NW Metro, raising capital, zoning and soliciting investors. He talked with students about having five different phases of calculated growth in their business plan and how they have revised it over the years as needed. Student take-aways included business partner relationships, cost of goods, income projections and CFO responsibilities.

CEO students not only got to hear the loan process from a local banker, they also received feedback on their business plans, estimated budgets and elevator pitch. Thank you to Keith Jerpseth from Lake Central Bank, Nick Shultz from Community Development Bank, Sarah Barthel from Sherburne State Bank and Patrick Baumgard from Citizens State Bank for helping with CEO Banker Day.


Week 33

Mandy and Paul Elsenpeter; Elsenpeter Auctions
Steve Guerts; VonRuden Manufacturing
Jeff Zierdt; Lupulin Brewing
Sarah Barthel; Sherburne State Bank2
Patrick Baumgard; Citizens State Bank

Steve Guerts, the production manager at VonRuden Manufacturing, talked with students about the history of VonRuden since coming to Buffalo in 1989 as the first business in the industrial park. Steve discussed how marketing tactics have changed over the last 20 years, the capital investment needed in the machining industry and how they cross-train employees as an employee retention strategy. Steve also led a discussion about the differences between employees in the 40s and employees in their 20s and their desires in the workplace environment.

Mandy and Paul Elsenpeter quit their jobs years ago and went to auction school because they wanted to work for themselves. Over the years they’ve learned the psychology of an auction, zoning and licensing issues that can arise and how to deal with collections. They encouraged students to understand their competition and write their goals out and read them every night.

Jeff Zierdt has a background in chemical engineering and runs Lupulin Brewing as a manufacturing facility. Jeff discussed with students the initial steps of starting the business, including their desired site selection along a major corridor in the NW Metro, raising capital, zoning and soliciting investors. He talked with students about having five different phases of calculated growth in their business plan and how they have revised it over the years as needed. Student take-aways included business partner relationships, cost of goods, income projections and CFO responsibilities.

CEO students not only got to hear the loan process from a local banker, they also received feedback on their business plans, estimated budgets and elevator pitch. Thank you to Keith Jerpseth from Lake Central Bank, Nick Shultz from Community Development Bank, Sarah Barthel from Sherburne State Bank and Patrick Baumgard from Citizens State Bank for helping with CEO Banker Day.


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